Sunday, June 16, 2013
The muted aesthetic of these Rotographs sets them apart from the multicolored scenic view cards. Except for the first, which reads "Picturesque Lake Geneva NY" in a partially cropped-off caption at the bottom, none of the locations are identified. Most have a slight bluish cast, not entirely captured in these scans, that Rotograph compared, rather optimistically, to Delft china. Three have markings on the back indicating that they were included in Rotograph's "Landscape View Serie [sic] A."
It's hard to believe that these subtle images were ever able to compete with all the livelier and more colorful postcards on the market, but at the height of the postcard bubble no doubt some companies felt free to experiment a bit with alternative approaches. At least when grouped together, they still provoke an appealing mood of quiet respite.