On Jordan Pond?

This card doesn't bear the Rotograph name or any other identifying markings, but the typography and layout are recognizable enough to classify this as a likely "cryptorotograph," possibly commissioned by a local merchant. I haven't noticed the bizarre capital "H" elsewhere, however.

Jordan Pond (the possessive, if it was ever used, has been dropped) is located on Mt. Desert Island within Acadia National Park. I've stopped there many times to eat popovers on the lawn of the Jordan Pond House, one of the few dog-friendly restaurants in the area. (It draws tourists by the busload but is worth a stop anyway.) The original structure, dating from the nineteenth century, was replaced after a fire in 1979.

But the postcard above is incorrectly captioned. Compare the prospect shown below, identified by the U.S. Geological Survey as Little Long Pond, which is a bit further to the south of Jordan Pond. According to the accompanying information on the Maine.gov website, the building on the left, which no longer stands, was at one time the Seal Harbor post office.

The two low hills in the center distance, which are known as the Bubbles, appear much closer and higher when seen from Jordan Pond, as below:

The moon, a hat, and a waterfall

A likely Rotograph production based on the typography and design, though the publisher's name on the back is given as H. H. Jackson, Bridgeport, Conn., this card sports some extra doodles, possibly in the hand of the anonymous sender. The addressee is Mr. Ralph Tiffany of 59 Bancroft St., Springfield, Mass.

"Hope to see you this Summer." Haven't heard from you in such a long time though[t] I would write a line or two, and see if you were dead or alive.

According to the Metropolitan Postcard Club website, H. H. Jackson was known for postcards depicting Buffalo Bill's Wild West show. The American Stationer reports that he retired in 1913 after thirty-one years and sold his book and stationery business to two other men. Below is another Bridgeport view bearing his imprint on the back, and in this case, the words Copyright 1905 by the Rotograph Co. on the front as well.

Cryptorotographs

According to one account of the sale of the Rotograph Co. in 1911, the company's archives housed more than two million photographic images, only a small percentage of which were ever printed as postcards. That total presumably included the images that had been captured by photographers for the National Art Views Company, a short-lived predecessor that Rotograph had acquired in 1904, but many other new views were probably shot during Rotograph's heyday. Thus far I've found no information on the identities of the company's photographers, though such information may exist. Perhaps, like today's surveyors for Google Street View, they quietly went about their business as they roamed cities and small towns, unobtrusively snapping anything they thought might be marketable.

But there's an additional category of work that Rotograph handled, and that was the output of local professional or amateur photographers whose images were printed by Rotograph (or by its affiliated factories in Germany) and sold under proprietary names by druggists, stationers, and other small businesses, often in towns that were small in size or off the beaten path. These images might not bear the Rotograph name, but they can often be at least tentatively identified by diagnostic design elements, in particular the typeface employed.

That Rotograph (and its competitors) did this kind of work is clear from contemporary advertisements. Allen Freeman Davis refers to one such ad in his Postcards from Vermont: a Social History, 1905-1945:

The Rotograph Company of New York, which also published Vermont view cards, advertised that they could have cards printed in Germany at the cost of nine dollars a thousand if at least 3,000 of any subject were ordered. "We require good sharp photographs," the ad announced. "It is very necessary when ordering colored cards to give the color scheme." The company promised delivery in three to five months.

In addition to the choice between monochrome and color (and possibly, how many colors were to be printed, since each additional color would require an additional plate and therefore additional expense) the quality of the finished product, of course, would depend on the skill of the photographer, as well as on communication between the buyer and the printer. For nature scenes a standard palette of colors might serve, but for buildings the printer would have to be told what colors were true to the actual paint on the structures.

Below are several cards likely to have been printed by Rotograph, though they were "published" by local businesses. (The Rotograph Co., incidentally, published other views of some of the same towns using its regular trademark.) All except the last are from towns in the Catskills that were popular resort areas in spite of their small year-round population. The first two (as well as the card at the top of this page, with its misspelling of "queitude") were issued by J. Fahrenholz in Liberty, NY and postmarked in 1907 or 1908.


The next card, also from Liberty, was published by H. M. Stoddard & Son of nearby Stevensville, NY.


The one below was published by the Foyette Souvenir Store, also in Stevensville.


Finally, a postcard from E[dward] Farrington of Tarrytown, NY, whose later activity as a postcard publisher has been examined by Lucas Buresch at Archive Sleuth.


All of the above share the same Art Nouveau-inspired typeface employed by the Rotograph Co.(there must be someone out there who can identify it by name), with a characteristic florid capital "Y." Rotograph used other typefaces as well, so there may well be substantial numbers of additional "cryptorotographs" out there that aren't as instantly recognizable.

All of the cards from the Catskills show here were mailed to the same family, the subject of my earlier post at Dreamers Rise.